Accounting firm ‘shuffling’ to deliver its 2012 viral video message

January 7, 2012

CPAs with WithumSmith+Brown are at it again, this time trading in green eye shades for blue knit gloves in the accounting firm's latest flash mob style video.

After six weeks of practice, more than 150 WS+B staff members performed for unsuspecting Manhattanites heading to work last month.

The video of the routine, set to LMFAO's "Party Rock Anthem," was officially released to the rest of the world via the Twitter account of WS+B managing partner and CEO Bill Hagaman.

As he did in WS+B's first dance video in 2011 that used the Black Eyed Peas' "I Gotta Feeling," Hagaman opens the show.

The 2012 extravaganza begins with Hagaman in Secaucus, N.J., just before he joins some of the dancers on the train into New York City.

If WS+B video doesn't open, you can watch it on YouTube.

Hagaman called the latest video "a huge team-building exercise. You can see the energy and the excitement."

The first "state of the firm" video reportedly has been a big hit at recruiting events. This latest WS+B dance is likely to join it.

And this explains the real reason that kids want to grow up to be tax accountants.

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