It’s Oscars swag bag and tax time again

March 3, 2018

Looking out over the Hollywood sign at the City of Angels

Hooray for Hollywood! Filmmaking's elite gather Sunday, March 4, for presentation of the 90th Oscars.

The gold-plated statuettes will be given to winners in 24 categories, but many more Academy Awards attendees will take home goodies.

Yes, it's swag bag time! This has been a tax issue for a dozen years.

Back in 2006, the Internal Revenue Service and the entertainment industry finally got together to make sure everyone knew the tax rules and provide me with one of my best headlines ever: IRS makes call on booty.

So what exactly is the deal with so-called gift bags given out not only in connection with the Oscars, but all big awards shows?

This week's Saturday Shout Out goes to San Francisco tax attorney and Forbes contributor Robert W. Wood for his explanation of the taxation of goody bags and other awards show related incidentals.

"Everybody Wins" goodies: The 2018 Oscars gift bags were, for the 16th year, put together by Los Angeles-based niche marketing company Distinctive Assets.

Dubbed "Everyone Wins" bags, they've already been distributed to the actors in the leading and supporting role categories who are hoping to be official winners on March 4.

This year's bag contains 56 items, up from 41 in 2017, and is valued at more than $100,000, notes Wood. The swag ranges from exotic vacations to diamond jewelry to a variety of edibles to underarm sweat patches. Hey, who knows what star might find most appealing?

IRS wins, too: The taxation of those items has been well-covered and grudgingly accepted by the bag recipients.

If they forget to tell the IRS about the goodies when they file, Wood notes that they'll receive Form 1099s reporting the value of each item in the swag bag. And the IRS gets a copy of the form, too.

That's something all us much, much less famous taxpayers need to remember, too.

As Wood writes:

Celeb or not, if you get a gift bag, you have taxable income equal to its fair market value. Can't you argue this was a "gift" so it isn’t income? Hardly. These merchants don’t give them solely out of affection or respect. And though the value of these goodies really isn't pay, you must report it on your tax return.

Just something to remember now and when you finally make it big.

And when that time arrives, don't forget to thank your spouse and all the little people who helped you along the way!

You also might find these items of interest:

Advertisement



Share:

The More Tax Posts tab at the top of this page will take you to, well, more tax posts. You also can search below for a tax topic. 

Latest Posts
The latest Dirty Dozen tax scam list is familiar because too many are still falling for the schemes

March 5, 2026

Tax filing season is also peak time for tax scams. Be on the lookout for…

Read More
Hello Tax Season 2026

Happy New Tax Year! Are you ready to file your 2025 tax return? I know, too early to ask. But Tax Day 2026 will be here before we realize it. The Internal Revenue Service deadline to file and pay any tax we owe is the regular April 15 date this year. It’s also Tax Day for most of the states that collect income taxes from their residents, which is most of the states! If that seems too far away right now, don’t worry. As is the case every tax season, the ol’ blog’s tips and other tax reminders should help all of us meet our state and federal responsibilities. Procrastinators also will want to keep an eye on the countdown clock just below. It tracks how much time we have until April’s Tax Day, just in case we put off our annual tax task until the absolutely final hours and decide we need to instead get an extension request into the IRS by that date. (Note: I’m in the Central Time Zone, so adjust accordingly for where you live.)

Comments
Leave the first comment