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Facebook: As fun as doing your taxes

July 22, 2010

It's no secret that although I use it, I'm not big fan of the social media site that I like to call FaceySpace. Its goofy games and contrived intimacy of "friends" I don't know tend to annoy me.

Well, it now appears that I have company in my antipathy toward Facebook.

The American Customer Satisfaction Index (ACSI) E-Business Report, produced in partnership with ForeSee Results, found that on a 100-point scale, Facebook got just 64.

 That ranking puts Facebook in the bottom 5 percent of all measured private sector companies. It's in the same range as airlines and cable companies, two perennially low-scoring industries with terrible customer satisfaction.

Even more notable from a tax standpoint, the ACSI survey says Facebook's satisfaction is even lower than that of IRS e-filers.

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The More Tax Posts tab at the top of this page will take you to, well, more tax posts. You also can search below for a tax topic. 

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TAX-SAVVY WAYS 
TO WRAP UP 2026

It’s over! With October’s extended filing deadline behind us, it is now time to focus on year-end moves to reduce your 2026 tax bill. 

You’ll find ways to do just that on the Tax Tips page (see the More Tax Posts drop-down menu at the top of the blog), as well as the separate tax tip pages for each month, notably October through December. If you’re on the Tax Tips page, you’ll find a monthly list at the end of this column. If you’re on another blog page, you can head straight to the October tips; at the bottom of that tips page you’ll find links to all the other 11 months’ collections of tax advice.

Not to spoil what you’ll find in that tax advice, but it does cover such things as tax deductions for charitable donations, investment moves that could reduce tax due, and ways to max out your tax-favored retirement savings. 

Finally, as the year winds down, things get hectic. There are lots of other things to occupy our time, like the much more fun upcoming holidays. But don’t lose sight of taxes, since timing is key. To be of use, most tax moves must be made by the end of the tax year. That’s Thursday, Dec. 31, which also is the last business day of the year. 

So that you don’t miss that final tax year deadline, also keep an eye on the countdown clock below. It will keep you on top of just how much time is left to make important, tax-saving moves. (Note: I’m in the Central Time Zone, so adjust accordingly for where you live.)

Comments
  • Yet, everyone still uses it. My guess is that people use it so much that they are intimate with the issues that cause them headaches. This is unlike a website like Amazon, which people only experience when they make a purchase. It is less likely that a little annoyance would seem as big when you only see it once every few weeks or so, as opposed to daily on Facebook.
    Another difference, is that Facebook is free. People are much more likely to take a lower level of satisfaction when there is no money cost involved.
    Which leads to another point, are Facebook users actually Facebook customers if they don’t buy anything from Facebook?

  • in today’s world, it is the job of a marketer to just delight customers, and not to satisfy them – so consumer would use the product again and again…

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