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Valentine’s Day, when thoughts turn to love and taxes

February 13, 2025

 

Valentine’s Day is tomorrow. The annual Feb. 14 celebration of love immediately conjures thoughts of hearts, flowers, chocolate, love songs, rom-coms, and taxes.

Yes, taxes.

I don’t want to interrupt, at least not too much, your efforts if you’re still nailing down events and gifts for tomorrow. But the following tax considerations might have an impact on your choices for Valentine’s Day.

In most cases, it will be state taxes that come into play. And since states don’t impose sales taxes on all goods and services in a uniform manner or at a uniform rate, your Valentine’s Day tax mileage will vary.

Five states don’t have sales taxes. Many states do not tax services. Others have an exemption for taxes on food, but they often define food in such intricate ways that it can give you heartburn.

Candy, and in particular chocolate, remains a popular Valentine’s Day gift choice. Some states have adopted a uniform definition of candy, but many use their own unique definition. A few states separately address chocolate. Avalara offers a rundown of which states tax candy, which states don’t, and how they candy.

Speaking of eating, taking your true love to a restaurant for a romantic Valentine’s Day dinner definitely will have tax added. Dining out, or “prepared food” in sales tax speak, is pretty uniformly taxable even if there is otherwise an exemption for other food, but again definitions vary.

If you try to avoid the tax collector by cooking a Valentine’s Day meal at home, some of your grocery items, depending on where you live, also could mean added tax at the register.

And if you’re toasting your romance with an adult beverage, federal and state alcohol excise taxes will add to that bottle’s cost.

Instead of sweets, you’re giving your sweetheart a bracelet for Valentine’s Day. That purchase likely included a sales tax. And while many states do not specifically address jewelry in their tax code, making it subject to the general sales tax rate, those that do often collect tax on the items a higher tax rate.

In Connecticut, for example, watches or jewelry that sell for $1,000 or more are also subject to the state’s luxury tax. That means instead of the Constitution State’s regular 6.35 percent sales tax, the diamond trinket for Feb. 14 will include a 7.75 percent added tax.

Flowers also are generally taxable. If you have them delivered instead of bringing them yourself, you also could be taxed on that service. However, a couple of states have limited exemptions for flowers from certain sources. A few states have a sales tax exemption for food-producing plants, so you might want to consider a strawberry plant or, if your relationship is a bit tangier, a lemon tree.

Again, the taxes tacked on to your Valentine’s Day gift probably won’t change your choice. But it always helps to know just what you’re paying.

OK, enough with the taxes…for now. Don’t worry about them on Feb. 14, which I hope is a perfect Valentine’s Day for you and your love.

You also might find these items of interest:

 

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TO WRAP UP 2026

It’s over! With October’s extended filing deadline behind us, it is now time to focus on year-end moves to reduce your 2026 tax bill. 

You’ll find ways to do just that on the Tax Tips page (see the More Tax Posts drop-down menu at the top of the blog), as well as the separate tax tip pages for each month, notably October through December. If you’re on the Tax Tips page, you’ll find a monthly list at the end of this column. If you’re on another blog page, you can head straight to the October tips; at the bottom of that tips page you’ll find links to all the other 11 months’ collections of tax advice.

Not to spoil what you’ll find in that tax advice, but it does cover such things as tax deductions for charitable donations, investment moves that could reduce tax due, and ways to max out your tax-favored retirement savings. 

Finally, as the year winds down, things get hectic. There are lots of other things to occupy our time, like the much more fun upcoming holidays. But don’t lose sight of taxes, since timing is key. To be of use, most tax moves must be made by the end of the tax year. That’s Thursday, Dec. 31, which also is the last business day of the year. 

So that you don’t miss that final tax year deadline, also keep an eye on the countdown clock below. It will keep you on top of just how much time is left to make important, tax-saving moves. (Note: I’m in the Central Time Zone, so adjust accordingly for where you live.)

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